BOCThose who believe that the tactile experience of music ownership still counts for something are, I fear, a dying breed.

File sharing and streaming sites mean that new albums or individual tracks are merely files on computer desktops rather than items on shelves.

This is why Warp Records‘ elaborate marketing campaign behind Tomorrow’s Harvest , the first album by the Scottish duo Boards Of Canada in 8 years, seems romantic yet anachronistic.

The faces behind Boards of Canada – Michael Sandison and Marcus Eoin .

Anonymous vinyl records containing teasers were distributed on this years record store day and selected shops in the UK and Ireland will play the album in full at 12.30 on the day of release (June 10th),

No review copies have been made available to limit the risk of leaks to file sharing sites. Yesterday, the 70 minute album was transmitted on You Tube over a black screen.

This harks back to the time when Joe and Jane Public went out to a record shop and bought an album on the day of release; a living memories for oldies like me, a bizarre slice of history for most 21st century consumers.

The PR and hype has succeeded in creating a buzz around the album although the irony of this is that after it is officially released, cyberspace will be flooded with digital copies. Anyone who wants a copy for nothing will have little trouble locating one.

Perhaps one of the intentions of the campaign is to remind citizens of the time when the physical product (on digital or plastic disc) meant more and to make people feel just a little guilty about downloading it illegally. Some hope.